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      Launch Your Business with the Perfect Domain Name

      Your domain is your digital identity. At BLAKELY, we help you find, register, and manage the perfect name — with expert support and personal service throughout.

        Case Study: All Aspect Flooring
        10 October, 2025

        Website: allaspectflooring.co.uk
        Sector: Flooring Retail & Installation
        Location: New Forest, Hampshire
        Service: Managed WordPress Design & Hosting

        Overview

        All Aspect Flooring are established flooring specialists based in the New Forest, Hampshire. The business supplies and fits a wide range of quality flooring products — including carpet, luxury vinyl tile (LVT), and cushioned vinyl — for both residential and commercial customers.

        The company required a modern, high-performing website that better reflected the quality of their showroom and workmanship while improving accessibility, speed, and discoverability.

        Objectives

        The project focused on delivering a full website relaunch that:

        • Presented a clear, professional brand identity and visual consistency across all pages.
        • Highlighted the company’s flooring ranges, fitting expertise, and local presence without retail functionality.
        • Improved usability, allowing customers to quickly make contact through intuitive Lightbox enquiry forms.
        • Enhanced SEO, performance, and metadata to strengthen visibility across both traditional and AI-driven search engines.
        • Incorporated video and visual content to offer a more engaging online experience.
        • Integrated live Google Reviews for social proof and authenticity.
        • Provided improved case study pages with detailed examples of recent work.
        • Linked to external visualiser tools, helping clients imagine flooring options within their own space.

        The Solution

        BLAKELY delivered a bespoke Managed WordPress website built around performance, clarity, and user experience.

        Key Deliverables

        • Modern, responsive design optimised for clarity, readability, and accessibility.
        • Performance-optimised infrastructure ensuring faster loading times and reduced bounce rates.
        • Structured content and metadata designed to improve SEO ranking and AI indexability.
        • Integrated video and media showcasing the showroom environment and installation work.
        • Interactive Lightbox forms streamlining customer enquiries and improving conversion rates.
        • Third-party integration of Google Reviews to build trust and credibility.
        • Enhanced case study framework allowing for easy updates and detailed project storytelling.
        • Consistent branding and typography reinforcing All Aspect Flooring’s professional image.

        The Outcome

        The new website delivers a professional, content-rich digital presence that aligns with the company’s craftsmanship and reputation.

        Since relaunch, All Aspect Flooring has benefited from:

        • Noticeably improved site speed and performance.
        • Stronger SEO visibility and increased traffic from search and AI-powered platforms.
        • Higher engagement through embedded media and intuitive navigation.
        • Simplified enquiry processes generating more consistent customer contact.

        The result is a confident, modern website that positions All Aspect Flooring as a leading flooring specialist in the New Forest area — built for longevity, scalability, and effortless maintenance through BLAKELY’s Managed WordPress Hosting.

        Delivered By

        BLAKELY – Managed WordPress Hosting & Web Development

        We design, build, and manage high-performing WordPress websites that let businesses focus on what they do best — while we handle everything behind the scenes, from performance optimisation and daily backups to security monitoring and technical support.

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